Eastpak developed a new concept for stores and shop-in-shops together with IMAGINIF. The demands: profit, and a balance between a strong presentation and enough presentation capacity.

Built in flexibility makes this look usable in each establishment, no matter what the size or shape. That way the changing capacity and the changing offer can be intercepted quick and easliy.

That’s how each Eastpak store gets its own identity within the Eastpak concept.