Belgium is a country of beer, producing over a thousand different types.

Inbev, the worlds largest beer brewer, asked IMAGINIF to reorganize their beer department at Carrefour, Delhaize and Spar. In order to know how to categorize the beers, we made a study with the Inbev people. (The extra challenge was to offer a bilingual solution).

As a result the beers were organized in a consumer friendly way and buyers were provided with good information, beer-choices could be made faster and easier.