I’m having a few cooking problems…perhaps you can help?

OK I know “facing” is really important in packaging design.You have to sell etc etc but I am having serious trouble with most of the designs I come across while struggling away in my kitchen. The packages I bought that seemed so enticing on the shelves are not quite so marvelous once I get them home.

How long does it take to cook this stuff? What has it got inside it? Is it still good after three months in the freezer cabinet? Has it been produced by a factory or a farm?

I want to know these things, and with a lot of the designs I see… its very hard to work out what’s going on.
Are you a manager that deals with design companies ?
Are you in charge of packaging design?

Whats going on here ? Ever thought of making the pacaging easier to understand? On the shopping aisle and in the kitchen?

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